Since 2012, SabineInk clients include authors, nonprofits, foundations, businesses and the University of Colorado Boulder.
Responsibilities include thought leadership ghostwriting, blog and web writing, social media engagement, media releases, publications, and book writing and editing; and strategic communications, positioning and messaging.
I also provide international field reporting and on-the-ground storytelling to amplify awareness of issues and causes, and to engage funders, donors, volunteers and other target audiences. In 2014, I traveled to Ghana with Project C.U.R.E., an international humanitarian aid organization; and to Uganda and Rwanda with the Wirth Chair in Sustainable Development and the Global Livingston Institute.
As Senior Communications Officer for The Colorado Trust – one of the state’s largest health grantmakers – I Maintained and implemented the foundation's strategic communications plan, ensured brand integrity, developed and disseminated key messages, and served as primary in-house writer and editor for all publications and other communications. Helped oversee a comprehensive rebranding effort, including a website redesign.
From there, I changed gears and joined a privately-held, Chicago-based startup. As Editorial Director for Analyte Health, Inc. – named among the top 100 digital companies in the Windy City – I established an editorial department, and recruited and managed a team of writers and experts for online clinics; developed original content, including video scripts, Q&As, commentaries, blogs and other social media; worked closely with medical staff to ensure that editorial content matched clinical guidelines; and proofed and finalized all copy. Also developed editorial policies and workflows to ensure that all published content was accurate, differentiated, on-brand and legally compliant.